Thursday
25Sep2008
Green Milk is Good
Thursday, September 25, 2008 at 06:26PM
Consumers complained when Walmart/Sam's Club replaced the instantly-recognizable one gallon milk jug with this new design.
This package design has several benefits. From Walmart's press release:
Today's new square or case-less milk jugs do not require crates or racks for shipping and storage. Instead, the newly designed milk gallon is self stacking because the spout is flatter and each gallon can rest on another during transport, as well as while on display.
Importantly, the redesigned milk container is much greener. Just how much greener? See this NY Times graphic for the full story. Also,
They pack much tighter, fitting nearly three times as many in every cooler, saving money and energy, and requiring 60% fewer trucks.
say Andrew Winston's Leading Green blog.
It's inspiring to see packaging innovation that has a positive impact on the environment. Changing consumer behavior is challenging, but who says green milk can't be good?
Reader Comments (4)
It looks hard to pour
I like it - a new design coupled with cost savings and a benefit for the environment.
Did hear it's slightly harder to pour but thems the breaks, I suppose...
The St. Louis area doesn't have the new square jugs yet. Has anyone heard when they are expected to go national?
Thanks,
Nancy Limback
www.pkgsas.com
How about Green Water?
http://i.gizmodo.com/5184197/boxed-water-its-whats-for-drinking