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Tuesday
26Aug2008

Amazon's Kindle 2.0 Is Warming Up

It's true. Here Comes Kindle 2.0 says BusinessWeek's Peter Burrows.

Design and feature refinements should make the Amazon Kindle 2.0 a more attractive e-book reader.   However, as I discussed in my post (Will Amazon's Kindle 2.0 Ignite the Fire?) it's the initial cost of the device that's preventing mass appeal.  Burrow's sources say that Amazon has responded by offering the Kindle 2.0 for $299 or even $249.

Reasonable price(s) for a device- what about content?   Monthly subscription plans similar to Audible.com's would be attractive and make sense.  Let's connect the dots. Since Amazon purchased Audible.com in January for $300 million, neither Amazon nor Audible.com have announced any strategic plans.  The only mention of Audible.com is one sentence on the Kindle product page under the heading "Audiobooks" (halfway down).

Amazon understands books and publishers- and it already owns Audible.com, a subscription-based books on-demand service.  You can bet that my Amazon Christmas wish list will have a Kindle 2.0 with a subscription bundle.



Thanks to Eric for Gizmodo's Kindle Rumors Say Next Version Coming Fall Will Be Thinner, Cheaper, Much More Stylish.

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